Alex’s love for physical activity and personal progress started when he was young. Alex grew up playing multiple sports, starting with soccer and baseball as a kid, eventually shifted into martial arts through his teen years then began lifting weights in the high school weight room. He was instantly hooked! Alex loved the feeling of pushing himself physically and is always looking for a challenge. This led him to compete in a handful of powerlifting and bodybuilding competitions.

His love for lifting weights carried into helping those around him as well. As he was constantly being asked for help or advice, had the idea to turn it into a career. Helping people achieve their goals is his mission. He says we are all capable of so much and if he can help people reach that level of confidence within themselves, he will consider that a success.